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Short pieces on growth and automation, written to be useful without a call. Each one states the number that decides whether the tactic is worth doing for you, and says plainly when the answer is no.

Development & Translation

  1. What You Own When a Project Ends Handover is the clause nobody reads until they need it. A complete one is four things: source code in a repository you control, accounts and domains registered to you, documentation a new developer can start from, and a period where the previous team still answers questions. If any of the four is missing, you are renting your own product. 12 August 2026 · 4 min read
  2. Build or Buy, Decided Before Anyone Codes Build when the process is the thing you compete on. Buy when the process is ordinary and you have just never standardised it. Most requests for custom software are really requests to avoid changing how the company works, which is the most expensive possible reason to build anything. The honest test: could a competitor copy your workflow from a screenshot and gain nothing? 28 July 2026 · 2 min read
  3. Translation Is Not Localisation Translation swaps the words. Localisation changes the assumptions underneath them: currencies, name and address formats, dates, reading direction, what counts as polite, and which examples make sense at all. A perfectly translated page can still feel foreign, and that feeling costs conversions long before anyone can name why. The parts that break are rarely the sentences. 9 July 2026 · 2 min read
  4. Why Your MVP Keeps Growing An MVP grows because nobody wrote down what it was for. Without a single task it has to support, every request sounds equally reasonable and the honest answer to each one is yes. The fix is not discipline, it is a definition: name the one task a real user must be able to finish, then judge every request by whether that task works without it. 24 June 2026 · 2 min read

Adaptation & Automation

  1. How to Automate Your Business Automate in this order: count where the hours actually go, fix the process before encoding it, integrate the systems that make people retype data, add AI only where the input is messy and the output gets checked, and stop when the next item costs more to automate than it saves. 29 August 2026 · 3 min read
  2. Processes You Should Never Automate Automation multiplies whatever it touches. Point it at a good process and you get leverage, point it at a broken one and you get the same breakage at speed and at scale. Four kinds of work should stay manual: anything nobody has written down, anything that is decided rather than executed, anything rare enough that the rule never stabilises, and anything where being wrong is expensive to reverse. 5 August 2026 · 3 min read
  3. Find the Hours Worth Automating Most automation projects start with a tool somebody liked and work backwards to a problem. Start from the hours instead: for two weeks, record what the team actually repeats, how often, and how long it takes. The list that comes back is always shorter than the list people describe from memory, and the top item is almost never the one that gets complained about most. 21 July 2026 · 2 min read
  4. What Breaks When You Automate Automation rarely fails with an error. It fails by continuing to run after the world underneath it changed: a field renamed, a rate limit hit, a supplier altering a format without telling anyone. The work is not building it, the work is noticing when it drifts. Anything running unattended needs a way to say it is unwell and a written answer for what to do about it. 2 July 2026 · 2 min read
  5. AI Features That Survive Real Users A demo answers the question you asked it. Production answers everything else, including questions the model has no basis for. The features that survive share a shape: a narrow job, answers grounded in your own material, a visible way to check the source, and a person in the path wherever being wrong is expensive. The model is the easy part. 17 June 2026 · 3 min read

Lead Generation & Growth

  1. 5 Growth Hacks That Actually Work Most growth hacks are a story about somebody else's business. These five survive contact with a spreadsheet: fix the worst funnel step before buying more traffic, sell to the people who already bought, put a price on a lead before spending, test channels on a schedule, and make the first ninety seconds of the product work. 29 August 2026 · 3 min read
  2. Cheap Leads Are the Expensive Ones Optimising for cost per lead produces more leads and fewer customers. The metric is easy to move, so it moves: broaden the targeting, soften the offer, add a giveaway, and the number falls while the sales team quietly drowns. A lead is not a result, it is a claim on someone's attention. Measure the step where money changes hands, and let the earlier numbers land wherever they land. 19 August 2026 · 3 min read
  3. Why Platform Reports Never Match Every advertising platform reports on its own conversions, using its own window and its own rules for who deserves credit. Add the reports together and the total will exceed what your bank actually received. This is not fraud and it is not a bug, it is each platform answering a question about itself. The fix is not a better report, it is one internal number that everything else gets compared against. 1 August 2026 · 3 min read
  4. Find the Step Where the Funnel Leaks Before buying more traffic, find out where the traffic you already have is going. Measure the share of people surviving each step rather than the totals, and one step will usually stand out as far worse than the rest. Fixing that step multiplies everything upstream of it. Adding traffic to a funnel with a bad step buys more of the same loss at a higher price. 15 July 2026 · 2 min read
  5. Geo Targeting Across Borders The same campaign in six countries produces one market that works and five that quietly burn budget. Demand, competition and buying habits differ far more than the targeting settings suggest. Treat each market as a separate test with its own baseline, and let the winner earn the budget rather than splitting it evenly out of fairness. 30 June 2026 · 2 min read

Partnerships & Promotion

  1. Pick Partners on Audience Overlap Follower count is the cheapest number to inflate and the least connected to whether anyone buys. What matters is overlap: how much of their audience looks like your buyer, and whether that audience has ever acted on what this partner recommends. A small audience that trusts a recommendation outperforms a large one that scrolls past it, and it does so consistently. 26 August 2026 · 2 min read
  2. What Belongs in a Creator Agreement Most creator collaborations run on a chat thread and goodwill, which works until something goes wrong. The arguments are predictable: what exactly gets published, when, how long it stays up, who can reuse it afterwards, and what happens if it never appears. Seven clauses cover almost all of it, and none of them require a lawyer to draft. 8 August 2026 · 3 min read
  3. Selling Sponsorship the Second Year The first sponsorship sells on promise. The second sells on evidence, and evidence cannot be reconstructed afterwards. What a sponsor needs is not attendance figures, it is proof that their specific objective happened: the meetings they wanted, the contacts they collected, the message people repeated back. Decide what to record before the doors open, because after the event it is a story rather than a record. 23 July 2026 · 2 min read
  4. Promo That Outlives Launch Week A launch produces a spike that decays within days, and if nothing was built to catch it, the campaign ends when the spending does. The difference between an event and a campaign is what remains afterwards: pages that keep answering questions, material that keeps being found, and a reason for the people who arrived to hear from you again. Plan the aftermath before the launch, because afterwards there is no budget and no attention left. 6 July 2026 · 2 min read