04

Partnerships& Promotion

We connect brands with the right partners and run promo campaigns that create buzz and drive results.

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what we do

We find the partners whose audience already looks like your buyer, agree what each side gets, and run the campaign end to end including the content. Partners are picked on audience overlap and on what they can actually deliver, not on follower count, which is the number easiest to buy.

  • Influencer Marketing
  • Promo Campaigns
  • Partnership Strategy
  • Content Production

Choosing partners

Reach is the least useful number in the deck. We look at who actually engages, whether that audience overlaps yours, and what the partner has delivered before.

Every partnership gets written terms: what each side provides, what gets published, when, and how we both know whether it worked.

Production included

Campaigns die waiting for assets. Video, stills, copy and cutdowns are produced in the same engagement, so the schedule does not depend on a third supplier's queue.

questions

How do you pick partners?
On audience overlap and on evidence that people act on what they say, not on follower count. Follower count is the cheapest number to inflate and the least connected to whether anyone buys.
Do you handle the content as well?
Yes, video, stills and copy are produced in the same engagement. Splitting production from the partnership is where most of the delay and most of the compromise comes from.
What is agreed before a campaign runs?
Exact deliverables and platforms, publication dates and what a slip means, how long the content stays up, whether you may reuse it, and disclosure of the commercial relationship. In writing, every time.

other tracks

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